Introducing: BuyMaxABeer.com

Every once in a while you come across a great idea. The idea can be entrepreneurial, philanthropic, eerily genious, dumbfoundingly obvious, etc. But sometimes they're all that and more. The other day, Max (aka: the guy who sits next to me...aka:my "work-wife") had one such revelation. Max, who by nature is a man of simple pleasures (drinking, rock-climbing, skiing, baking cookies...) decided to try to forgoe his amateur status and take up professional drinking. You've heard of recovering alcoholics being "sponsored" upon joining AA. But have you ever heard of an active alcoholic being sponsored?

I GIVE YOU: www.BuyMaxABeer.com

The concept is mind-numbingly simple. Click on the link above and read Max's mission statement. There's no profit assumed, no alterior motives, no carbon offsets to buy. Just click the button to buy Max a beer with your credit card. The money is transferred to Max's "Slosh Fund" which he will use ONLY to buy beer. No drugs. No sportscars. No hookers. You can even buy Max's friends beer (eh-hem) if you want. That's where the philanthropy comes in.

So check it out. You'll be glad you did. Even if you don't decide to buy one, leave a comment so we know you stopped by. ANd be on the lookout for my friend Ross's spin-off site : www.wrenchforbeer.com where you can solicit his bike mechanic skills and pay him in beer.